Portinari in São Paulo

After meticulous restoration work, Portinari’s masterpiece will be showcased in São Paulo along with a hundred other preparatory studies, in what will be a world premiere. The exhibition, sponsored by Queiroz Galvão Exploração e Produção in partnership with other companies, opens the doors of the Latin America Memorial in São Paulo on February 7, much to the delight of the city’s inhabitants.

However, prior to the opening, from January 25, Portinari’s works Guerra e Paz (War and Peace) will be on display at tourist attractions around the city.

Made up of more than 20 pieces, the exhibition was created by an advertising agency and contextualizes the artist’s work in different postcard locales of São Paulo, such as the Sé Cathedral. The campaign, which carries with it tremendous visual impact, will be announced in all media channels - print, radio, websites, television and cinema. The pieces will also be featured in outdoor media such as buses and posters, which will display details of the works of art in metro stations, restaurants, galleries, museums, post offices and other busy areas.

Updated in  2014-01-08T16:37:41
All the dates of this page are presented in official timezone of Brasilia - Brazil.


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